The core of sociology is studying human behavior and social phenomena, and the core of user operations is studying user behavior. Systematic sociological training gives me deeper user insights. I analyze user behavior from a sociological perspective—such as social identity, conformity, and social networks—focusing on their true needs rather than surface demands.

Through my undergraduate studies, I have become proficient in qualitative research methods, such as in-depth interviews, surveys, focus groups, and ethnography, which translate perfectly into user interviews and observation skills. Additionally, quantitative research methods like surveys, data analysis, and statistical modeling can be directly applied to user research and data analysis. From macro to micro, systematic thinking from structure to individual also allows me to comprehensively consider everything from growth strategies to execution details.

While academic research in sociology is highly valuable, I found that I prefer applying theories to practice to solve real-world problems. User operations is the best application scenario for sociological theory: I can analyze user behavior with sociological theories, collect feedback with sociological methods, and ultimately influence behavior through operational strategies.

I understand both users (Sociology) and data (Data Analysis): I can use qualitative methods to deeply understand users, and I can use quantitative methods to verify hypotheses (SQL, SPSS, Python, R). This hybrid background is highly valuable in user operations.